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Amazon FBA Q4 strategy – make money on Amazon in Q4
Let’s talk Amazon Q4 strategy.
The “Tale of the Tape”
Here’s 3 famous sayings:
“The more you sweat in peace, the less you bleed in battle.”
“Dig your well before you’re thirsty.”
“If you fail to plan, you are planning to fail.”
What have they got in common? They all stress preparing in ADVANCE.
Quietly doing the work that no one else wants to do. Earlier than others!
And with 65 days until December 25, there’s no better time 🙂
Let’s talk about how to deal with Q4 on Amazon.
Over my 7 years on Amazon I’ve seen companies (e.g. pajamas, slippers, jewelry, toys, print on demand, chocolate, etc.) where 70%+ of their annual revenue is concentrated in these 3 months! It’s make or break. For the rest of us, maybe it’s not so extreme. Maybe 30%.
In any case, I want you to make as much money as possible. So you can live well and freely. That’s why I write these.
So let’s get into it.
3 steps:
Step 1
Bring as many ASINs to a 10%+ Unit Session Percentage as possible. Especially your top selling ASINs. That basically means for every 100 shoppers who see your listings, you should sell at least 10 units. Here’s how to check how your listings are doing now: Seller Central > Reports > Business Reports > Detail Page Sales & Traffic by Child Item > check the “Unit Session Percentage Column”.
Here’s a video on this, if you want: https://youtube.com/shorts/Z3p29OfYF84.
The reason to clean this up first is that the higher you convert, the less you have to spend on ads to make sales.
Step 2
Run as many Automatic and Broad-match Amazon PPC campaigns as budget allows. For the next 30-45 days of Q4, the goal is to get data about what keywords work for each ASIN. You should have a reliable group of terms that you KNOW can take $1 in spend and make $4-5 back in revenue. Download the Amazon Search Term Report weekly to find what’s working and what’s not. Again, I’ll leave some visuals here if you’d like ’em: https://youtu.be/u9MJUsXSeoQ
Step 3
With listings over a 10% USP + a list of keywords with 20-25% ACoS, you can then aggressively (and confidently!) increase bids in December and really own those terms. Whereas your competitors will STILL be trying to learn what works in December, you had a plan back in October. You’ve got 60 days of “sweat” on them. So, they “bleed”. That’s why it pays to be prepared. It would be so cool to see you sitting on a pile of cash on January 1. That’s not a bad way to start the new year 😉
If you want a team of people to execute steps 2 & 3 for you, that’s literally all my company (AsteroidX) does.
We’re Amazon Advertising specialists. We run Amazon ads for companies like Everlast. If you’d like, we can kick things off by booking a free call here, if you’re available:
done-for-you service
