Amazon FBA Strategy

Every profession has a “superbowl”. The big event that decides winners and losers. In basketball, it’s the NBA finals. Lawyers have their “landmark cases”. Business people strive for the IPO. Athletes have the Olympics. What do all these amazing...

The goal of this post is to give you: – a source of unlimited Amazon reviews – a reliable way to launch your products from now on – for about 30 minutes per day of work So that you have an unfair advantage in the Amazon wars. (There’s a catch to this,...

Who doesn’t love a good generalization?! They make things easier to understand. Up and down. Left and right. Hot and cold. Red and blue. Sure, there are shades of grey in between. But if a theory is roughly correct most of the time, I think it’s useful. So...

Some people hate Crocs. Personally, I’m a fan. – they’re ugly (but in the same way that a pug is ugly) – they’re comfortable – they do $3.6 billion in annual revenue off of 1 parent SKU, a testament to focus. It’s like Porsche in the...

If you had a million dollars to invest, would you rather:(a) give it to a high school student to invest on your behalf, or(b) give it to Warren Buffett to invest on your behalf? You’d probably go with Warren, right? This shows something important. It’s not about...

Back in college, I was doing $10-15k per month in revenue not on Amazon (I hadn’t found it yet) but with…  …and this is hilarious…  …brick and mortar retailers! I had about 20 of them that sold my products. Which means (on average) each...

Too many Amazon sellers lose money on this mistake.I feel obligated to address it.If I can help you increase your profit by even 100 bucks month it’ll be worth it. That’s a really nice dinner for 2 or, heck… burgers and fries for 6! Let me get to the...

For Amazon brands under $1m/year in revenue, ACoS is the most important thing.Because it answers 2 important, immediate questions:“How much are we spending on Amazon ads?”“How much revenue are we getting back?”You probably know this already, but...

These 5 words will change your life“I apologize for such a long letter. I didn’t have time to write a short one.” – Mark Twain“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein“Where’s the money,...

Have you ever had a business go from 7 figures to $0 overnight?Here’s how it happened to me.It’s October 3, 2016 and I’m sitting with my business partner in a McDonald’s.We came to McD’s to try and process what just happened.We don’t say a...