Increase Amazon sales with this weird “SKU by SKU” technique
I talked to a fairly large seller the other day (~$300k/mo in topline rev). But, there’s a problem: Their sales are flat year-on-year. And on Amazon, if you’re not growing, you’re dying (Amazon’s marketplace is still growing considerably, so if a...
The TikTokification of ecommerce marketing
Wanna guess what the average human attention span was in the year 2000?
12 seconds.
Care to guess what it was 15 years later in 2015?
8.25 seconds.
And lastly, care to guess what a goldfish’s attention span is?
9 seconds.
π
Aw, shucks.
But I’ll tell you...
Is Amazon FBA dead? No. But it has changed. Here’s what to do next
“Is Amazon FBA dead?” Is what I type into the Google Keyword Planner Tool, a free app that tells you what people are searching for on Google. As a quick side note, here is a link to this tool: https://ads.google.com/intl/en_ca/home/tools/keyword-planner/. I love...
Amazon FBA PPC strategy – underhand throw like Rick Barry
Rick Barry was a professional basketball player for 14 seasons.Β His team didn’t win all the time.Β He is largely unknown. But, he’s immortalized forever because of 1 thing: His “Granny Throw”. That’s right… Rick was one of the few players in...
Why so many Amazon FBA sellers are broke
An Amazon seller can make $500k/year in topline revenue… And be completely broke. πMy company works across 100s of Amazon accounts every month. So unfortunately, I’ve seen this first hand. And it’s heartbreaking, because it takes the same amount of...
The Best Products to Sell on Amazon FBA – if it’s for everyone, it’s for no one
I love this analogy: Imagine you’re in the middle of Times Square, New York City ποΈThere’s 1000s of people walking around. Cars honking. An ambulance in the distance. People laughing, taking pictures, shopping, street performing, etc. The billboards are flashing....
DTC Marketing Insights from Alex Cantwell of Cartograph Ventures, Juul Labs
This may shock you:
What if I told you that there’s a product company that hit a $10 billion valuation 4x faster than Facebook? 5x faster than Snapchat. And 11x faster than Dropbox.
πππ
Actually, it’s the shortest time to a $10b valuation in...
The Ultimate Amazon PPC Strategy for Q4
My team and I spend $13m/year on Amazon Ads. We noticed some weird things about selling on Amazon in Q4. And I’m here to share ’em! I also shared similar insights on the Firing the Man Podcast ep. #150 yesterday, if you’d prefer to watch/listen. Here’s...
Amazon FBA success story David Schomer shares 3 growth secrets
I just made an appearance on the “Firing the Man Podcast” episode #150. It’s a show where two 7-figure Amazon sellers (Ken & David) interview ecommerce “experts” like yours truly π The goal is to help people “fire the man” and...
Ecommerce Success Story: $500m College Dropout Nick Mowbray
Evening πI just came across the story of Nick Mowbray, a New Zealand entrepreneur doing over $500m in annual revenue from selling toys. How he did it was insane. The year is 2003. Nick (18 at the time) drops out of school and moves to China to start a toy company. Imagine...