Wanna Get More Sales?
The TikTokification of ecommerce marketing
Wanna guess what the average human attention span was in the year 2000?
12 seconds.
Care to guess what it was 15 years later in 2015?
8.25 seconds.
And lastly, care to guess what a goldfish’s attention span is?
9 seconds.
🐟
Aw, shucks.
But I’ll tell you what…
…I don’t think we’ll see better numbers in 2023 lol.
Because:
We’re currently experiencing the “TikTokification” of media. TikTok invented slot machine-style short-form video that learns your preferences, then feeds you more of what you like. Instantly. The true brilliance is the speed at which your algorithm gets personalized. Unlike the old, dusty YouTube videos or podcasts that came before, short form video has a lightning-fast feedback loop that captivates the brain.
Meaning:
YouTube gets 1 data point about you every 10 minutes (when you watch 1 video). But TikTok gets 1 new data point about you every 30-60 seconds (assuming you skip some videos, and watch others). So, TikTok becomes more personalized, and faster. Brilliant.
Naturally, TikTok’s competitors followed suit.
Instagram Reels launched in August 2020.
YouTube Shorts launched in September 2020.
Now, TikTok may be banned in the US.
But even if that happens, I reckon short form video (the format) is here to stay.
It’s simply too effective not to continue.
So, my message today is:
Short form video is how things are trending. If you’ve got physical products for sale online (especially if they’ve got a visual appeal), I’d give it a shot. The videos don’t have to be perfect. It’s a quantity game, in part. It’s not apparent which clips the algorithms will like, so you’ve got to try a lot of things.
Here are 2 excellent examples of physical products being sold via short form video, in this case on YouTube Shorts (I can’t bring myself to send you TikTok URLs):
– The Kraken beer shotgunner: https://www.youtube.com/c/WildManDrinking/shorts
– Peachy Bbies slime: https://www.youtube.com/c/Peachybbies/shorts
Gary Vee’s content marketing principle of “document, don’t create” is present here. Especially in the Peachy Bbies example. They show you how it’s made. Their manufacturing IS the content. Product IS marketing.
And lastly, if you want to hang out with me on YouTube Shorts, here’s my page:
https://www.youtube.com/@patlum/shorts
I post about Amazon and ecommerce marketing every day.
(make no mistake, I “dog food” my own argument, here).
done-for-you service
