The Best Products to Sell on Amazon FBA

I love this analogy:

Imagine you’re in the middle of Times Square, New York City 🏙️

There’s 1000s of people walking around. Cars honking. An ambulance in the distance. People laughing, taking pictures, shopping, street performing, etc. The billboards are flashing. Noisy, modern day chaos.

You have 1 goal:

To cut through the noise and get some attention.

So, you stand in the middle of the crowd and yell:

“Hey everybody!”

But, this is NYC, “concrete jungle where dreams are made of.” No one stops to listen to you. No one even bats an eye. ‘Just another guy yelling, I hear that all the time,’ they think.

Since you’re not getting attention, you try a different tactic:

“Hey, Michael!”

And since there’s 1000s of people, 3 guys named Michael’s perk up and look directly at you. ‘Who’s calling me?’ they wonder. You successfully got their attention. Your first callout was for everyone, so it attracted no one. Your second callout was for Michaels, so you got Michaels.

The broad message got 0 leads.

The specific message got 3 leads.

Selling a product on Amazon is the same way. Actually, Amazon.com has a lot more daily traffic than Times Square.

Imagine your classic, generic Amazon FBA private label product ideas. You know, the stuff that worked on Amazon FBA back in 2014:

– silicone cake molds

– meat thermometer

– yoga mat

In the mid 2010s, you could source a generic product from a Chinese factory and do well. That’s not the case today. At least without pouring tens of thousands of dollars into Amazon Vine and PPC. And even then, actual bottom line profits aren’t guaranteed.

In the 2020s, you need to build Amazon products for specific demographics and psychographics. For specific identities.

So, not these products:

– silicone cake molds

– meat thermometer

– yoga mat

But rather these:

– silicone cake mold in the shape of the Sidney Opera House (assuming no IP issues)

– meat thermometer kit for people on carnivore diet

– yoga mat for kids

^ we just took bland, “hey, everyone!” items and turned them into “hey, Michael!” items by building them around specific identities like people who love Australian landmarks, people on a carnivore diet, and kids who do yoga (with parents purchasing).

Bonus: you can charge more. Remember our “Expensive, Stick Air” framework: https://youtube.com/shorts/RRkvdKj-naw

If your product’s features make people say “wow, it’s like it was built just for me” you can command a premium. This is because folks will pay hefty sums to build and affirm their personal identities. After all, NOT buying would be denying a part of themselves.

If you’ve got a GREAT product that needs more Michaels, I might be able to help.

My company, AsteroidX, has specialized in Amazon Ads for the past 5 years. It’s all we do. And we have a playbook that we can apply that will, more than likely, increase Amazon profit over time. To learn more, feel free to book a call with us using this calendar link: