Wanna Get More Sales?
Creating your own sub-niche on Amazon FBA to maximize profit
Irecently read Russell Brunson’s book “Expert Secrets”.
For those unfamiliar with Russell, he’s the co-founder of ClickFunnels. They do over $100m annually.
They make sales funnel software.
(don’t worry, this is VERY relevant to selling on Amazon FBA and I’ll show you why in a sec)
When they launched ClickFunnels, they had a problem. The market was incredibly saturated.
There are so many website builders out there.
You know ’em: Shopify, Wix, Squarespace, etc.
There’s also a ton of marketing tools out there.
So ClickFunnels needed a way to enter an already crowded market.
Remind you of Amazon at all?
😉
As sellers, we’re pretty much always entering a crowded marketplace.
Some of these listings have 10,000+ reviews that took years to build up (and others with 10,000+ suspiciously quickly lol). So how do you cut through the noise, find buyers, get sales, and make tons of money?
The Solution
In Russell’s case, they thought to themselves:
– ok, so… we can’t own website builders. There are already folks there
– we can’t own marketing automation. There are already folks there, too
– but we CAN be the category king in 1 specific thing: “online sales funnels”
So that was their product positioning. They niched down, specialized, and built a reputation around that.
In an Amazon context, here’s what this could look like:
Say we’re selling chocolate protein powder.
– we can’t own chocolate flavored protein. There’s already folks there
– we can’t own protein powder. There’s folks there, too
– but we CAN be the category king in 1 thing: “protein powder for seniors”… or “protein powder for moms who want to lose weight”
Or another example.
If you sell notebooks, you’re a commodity. And have to compete with China on price.
But if you sell notebooks that are formatted for entrepreneurs, you have created your own submarket and can demand higher prices.
Is this making sense?
It’s about product positioning.
If you make protein powder for seniors, YOU can own the market for that.
You can charge more (because customers will pay more for a more personalized solution).
And you can build a defensible brand identity around it.
The market will be smaller, certainly.
However, you can scale your overall revenue by becoming category king in niche after niche after niche. Divide and conquer.
So, that’s my message for today.
You well know I’ll be back tomorrow with more findings. I hope you’re well.
If you want to consult with my team on how best to attack Q4, we’re available here. It’s a free consultation call below…
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