Google is lying to you. Here’s what to ACTUALLY sell on Amazon

Something unique has happened.

I got the same question 3 times in 1 week! And it was all variations of:

“Can you help me identify high-profit Amazon products that I can add to my business?”

Let’s answer.

This is based on:

– the $13m that my company spends every year on Amazon ads across 100s of products (I see what works and what doesn’t)

– working with Amazon sellers exclusively for the past 8 years, including some 8 figure brands (I saw what got them there)

And, I’ll warn you: I have a different answer from what you’ll find if you just Google it.

So here it is:

The era of the “spatula” is dead.

You can’t just private label the same Alibaba products, slap a logo on, and expect to rank on page 1 for keywords. This worked from 2012-2020. It still “works”, but you’ll have to spend a small fortune on ads and ranking tactics with no guarantee of a reward, that the opportunity loses its allure.

And besides, that’s what everyone is doing.

And when everyone does something, that activity gets commoditized and the profit gets competed away. That’s how a perfectly efficient market works.

Instead:

You’ll want to find product opportunities that have products that:

> market-wise: can’t be easily purchased in a Walmart. You want a product that’s hard for shoppers to acquire in physical stores so that it practically FORCES customers to buy it online, and hence on Amazon (Amazon is 56% of all ecommerce orders now).

> expensive: preferably $50 or more. You want to genetically engineer your product to work with Amazon Ads (the #1 distribution channel of Amazon products) before you ever launch it! The magic of selling more expensive stuff on Amazon is that the cost of Amazon PPC stays the same (the average cost per click right now is $0.85), but for every unit you sell, you make more profit! You want to sell a $100 thing with $0.85 clicks, not a $20 thing with $0.85 clicks.

> not for everyone: generic kitchen products, sports products, etc. is not where I’d start as a brand new seller. They will be needlessly competitive in the 2020s. And also, Amazon is now large enough where even smaller niches can cashflow really nicely. Much easier and less pressure to stack 5 niche products together to make $100k/mo vs. have 1 hit vitamin c pill that will make $100k/mo.

To show you what I’m talking about, here are some example product opportunities:

> Automotive Replacement Air Suspension Kits: https://www.amazon.com/b?node=15731661&ref=sr_nr_n_1

> Walker & Rollator Accessory Sets: https://www.amazon.com/b?node=8626657011&ref=sr_nr_n_1

> Sanding Steel Wool: https://www.amazon.com/b?node=2734052011&ref=sr_nr_n_8 (you’d have to bundle more to increase the price point here)

And once you have that winning product (or maybe you have one already), you need to advertise on Amazon, specifically.

It’s low-hanging fruit because there are already shoppers on Amazon searching for what you sell.

You just have to reach them.

Amazon Ads does that best.

For a free playbook on how to increase sales with ads and simultaneously CUT wasteful ad spend that’s hurting your business (we saved the last 3 sellers around $2500/month each with this call), book a call here: