Wanna Get More Sales?
The e-commerce market is growing at a rapid pace. According to the Digital Marketing Standards Council, in 2018 alone e-commerce sales are expected to reach $408 billion with a projected growth of over 20% by 2021.
As an Amazon seller, this is excellent news for you. However, as an Amazon seller, it is essential that you leverage every opportunity to stand out from the crowd. This includes leveraging the strength of your product listing and search engine optimization (SEO).
A well-executed SEO strategy can help you win customers on Amazon and drive more traffic to your website. Read on to learn how you can take advantage of this opportunity as an Amazon seller.
What is Amazon SEO?
Let’s start by talking about what Amazon SEO is. Amazon search engine optimization is the process of modifying your product listing to help it rank higher in Amazon search results. When potential customers browse Amazon, they are presented with products targeted to their specific search terms.
Amazon’s algorithm to rank products is designed to give customers the most relevant search results based on their search terms. Because Amazon is such a huge company, there are a lot of people using its platform. This means that Amazon has many products to sort through and uses SEO to make this job easier.
SEO can be broken down into on-page SEO and off-page SEO. On-page SEO includes product titles, product descriptions, and images. Off-page SEO refers to external factors such as backlinks, keyword research, and content marketing. Amazon SEO is a combination of both on-page and off-page SEO.
Amazon provides sellers with various tools to improve their Amazon SEO strategy. You can use these tools to your advantage or do it all manually.
How does the Amazon ranking algorithm work?
The Amazon ranking algorithm is known as A9. This is the same algorithm used to rank the product results in Google’s search engine. Like Google, Amazon is always evolving its algorithm and keeping the details a secret.
However, since Amazon is a retailer and not a search engine, it may be less likely to change its ranking formula as often. Ranking well in Amazon’s search engine is critical. It means more people will find your product and buy it.
So, how can you rank your product higher in Amazon’s search engine? You need to understand Amazon’s algorithm. The Amazon ranking algorithm takes into account several factors.
The main factors that affect your ranking are your product title, Your product description, Your product images, Product reviews, And the price of your product Every search term has an importance level associated with it.
This is calculated based on the number of times the search term is used in Amazon’s product search and the number of purchases made from the results. The more people purchase from this search result, the higher the importance level of that search term.
Read More:
- What’s The Best Way To Manage Amazon PPC Campaigns? Agency or Software?
- Amazon Ads: The Pros and Cons of Advertising on Amazon
Why is Amazon SEO Important? and Why should you optimize your Amazon SEO strategy?
If you are not optimizing your Amazon SEO strategy, you are missing out on a great opportunity to get ahead of your competitors. If you do not optimize your product listing, you can expect a lower click-through rate, conversion rates, and ultimately fewer sales.
Customers rely on Amazon to provide the information they need to make a purchase decision. If your product listing is not performing well, Amazon customers will not see your product, and you will lose out on potential sales.
If you optimize your Amazon SEO strategy, you can compete with the best sellers on Amazon. Your products will be more visible in search results, with more sales. This is something that every Amazon seller should strive for.
Tips for improving your Amazon SEO
Now that we have discussed the importance of Amazon SEO, let’s talk about how you can improve your Amazon SEO.
Like we mentioned earlier, Amazon SEO is a combination of on-page and off-page SEO strategies. Let’s go through each one and discuss how you can improve your Amazon SEO.
We will discuss why each topic is important and how you can improve your Amazon SEO strategy.
Tip 1: Product Research
Before you do anything else, you need to research your product. Search your product name and variations (e.g., brand, color, size, etc.) to see what other sellers are doing.
Are there any other listings that have a higher sales rank or better conversion rates? What do their listings look like? What keywords do they use? Take notes and make adjustments if necessary. The information in this step is crucial to optimizing your product listing.
Tip 2: Keyword Research & Analysis
Now that you have examined your competition, you should know which keywords to target. You can use the Amazon Keyword tool to see which keywords are relevant to your product and which have high search volumes.
Once you have your list of keywords, you need to analyze them.
Use this formula to calculate your potential profit from each keyword: ((# of monthly searches × Average CPC × Conversion Rate) ÷ Your product’s price) = Your potential profit
For example, let’s say you want to sell a men’s black leather wallet. You research your competition and find the following: The average CPC is $0.40, the monthly searches are 1,000, and the conversion rate is 10%.
You want to target the keyword “men’s black leather wallets.” Your potential profit is calculated as follows: ((1000 × $0.40 × 10%) ÷ $10) = $4
This is the potential profit from each keyword. Once you have your list of keywords, you can select the ones with a high conversion rate and search volume.
Read More:
- How to Advertise on Amazon in 2023
- The 10 Secrets of Amazon Listing Optimization (do this for every SKU!)
Tip 3: Optimize Your Product Title
Once you have done your keyword research and have selected your keywords, you can start optimizing your title. The goal of your title is to convince your potential customers to click on your product and purchase it.
The title is the first thing people see when searching for products, so it is very important. The first 50 characters of your title are bolded in Amazon search results.
Make sure to include your most important keywords here. If you want to be thorough, you can also include your keywords in the full title and subtitle.
Tip 4: Display High-Quality Images
Next, you need to display high-quality images. This is where many sellers go wrong. Their product images are unclear and do not help the customer decide to purchase. This is a huge mistake.
Product images are part of your Amazon SEO strategy and are essential to convincing your customers to purchase your product.
When choosing the images for your product listing, ensure they are high-quality. Amazon has strict image requirements, so make sure you follow them.
Tip 5: Use Bullet Points in Product Descriptions
Next, you need to write your product description. The product description aims to convince your customers that they need to buy your product. Make sure your product description is thorough and concise.
It should contain all the information a potential customer needs to make a purchase decision. Make it easy for customers to understand your product, how it works, and why they need it.
If you need help with the product description, you can use the Amazon product description builder.
The Most Common Amazon SEO Mistakes
There are so many mistakes that we make in Amazon SEO, but here are some basics to avoid:
1. You are mismanaging your product inventory. Make sure you are not flooding the market with products that don't sell.
2. You are failing to sustain your SEO process. Avoid relying on one factor to do all the work for you.
3. You are not adjusting to the A10 Search Engine. Old habits die hard, and the A10 is still running under the old search engine rules.
4. You are not researching your competitors in detail. How much can you really trust these reviews? Know who you're up against!
How can I improve my Amazon SEO?
The best way to improve your Amazon SEO is to optimize your product listings. You can do this by following these tips:
1. Add relevant keywords to your product title and throughout the listing copy.
2. Include product images in your listing.
3. Include product-specific keyword rich links within the description of your listing.
4. Use Google's search engine optimizer, SEO props, to improve the visibility of your keywords within your listing.
How do I rank higher on Amazon keywords?
There are a number of things you can do to rank higher on Amazon keywords. The first thing you can do is choose the right keywords to target. You should choose keywords that have high search volumes and low competition.
You can do this by researching keywords in Google Keyword Planner.
Once you have chosen the right keywords, you can start optimizing your Amazon listings for those keywords. This can be done by including the keywords in your title and description fields as well as in your product listing headlines. You can also include the keywords in your product metadata and use them in your product listing campaigns. You can also improve your keyword rankings by building backlinks to your Amazon listings from other websites. Building backlinks will increase the trust and authority of your listings, which will result in higher keyword rankings.
Finally, you can use Amazon ad campaigns to promote your products and generate additional sales. Using Amazon ads will result in increased visibility and exposure for your products, which will lead to higher keyword rankings.
How do I increase organic keywords on Amazon?
There are lots of ways to increase organic keywords on Amazon. One way is to optimize your product listings. You can do this by adding keywords to your title and description. You can also add additional keywords to your bullets and product description. Another way to increase organic keywords is to join Amazon affiliates.
Affiliates are websites that promote products on Amazon. By joining an affiliate program, you can increase the visibility of your product listings in search results. You can also earn commissions on any sales made via your links. Finally, you can also submit your product listings to search engines like Google and Bing. By submitting your listings, you will be included in search results on these sites.
How can I increase sales on Amazon?
here are many ways to increase sales on Amazon, but some of the most effective methods include:
1. Optimizing your product listings: Your product listings are one of the most important factors when it comes to increasing sales on Amazon. If your product listings aren't optimized, it can result in lost sales and a lower ranking in search results.
It's important to ensure that your product descriptions are well-written and detailed, as well as make sure that your listing includes relevant keyword phrases that customers are likely to search for. You also want to be sure that your listing includes clear photos of your product as well as information such as the size, color, and material.
2. Promoting your products: Another important factor when it comes to increasing sales on Amazon is promoting your products. You can do this by setting up Amazon Ads. You can set up an Amazon Ads manager and set up a different kind of campaign or you can hire an Amazon marketing agency to run your ads.
What is Amazon’s A9 Algorithm?
The Amazon A9 Algorithm is the system that powers the Amazon search engine and determines which products to rank within the search results. Amazon’s algorithm works similarly to other search engines where it displays results based on keyword search — plus a couple of other factors.
The A9 algorithm uses over 200 different factors to determine what product listings appear at the top of searches and which products are shown below.
Some of these factors include: Relevancy of your product title, product description and product images to the customer’s search term
Your product’s sales history and conversion rate Promotions you’re running on your product — such as discounts, free shipping, and so on Other sellers who are also selling your product
The price of your product (cheaper is better) The popularity of your product overall (as measured by how many people who click on your listing)
A Final Word
Although there isn’t a magic trick to create the perfect Amazon SEO strategy, learning the fundamental SEO concepts is already a significant step toward eCommerce success.
While we won’t make you an immediate Amazon SEO expert after one class, we hope to give you the knowledge you need to start. You can employ Seller Interactive for SEO support to hire a professional Amazon SEO firm.
Amazon SEO is our sole focus. It’s all we do. We’ve even worked on it for brands like Everlast. So if you want to team up and have us apply our playbook, we’re standing by and happy to discuss. Click the ‘Book A Call’ button for more information!
