Wanna Get More Sales?
Introduction
Pure Essence is well-known in retail stores but was just getting started with e-commerce on Amazon. Their Amazon listings weren’t properly optimized and needed a full overhaul. They were a bit hesitant, given a bad past experience with an Amazon Ad consultant.
Also, their daily ad budget was fairly low, and they were dealing with an average ACOS of over 70%. That’s when AsteroidX Creative Services stepped in, ready to turn things around for Pure Essence.
CHALLENGES & SOLUTIONS
Pure Essence was dealing with a handful of big challenges:
> They’d lost trust after a bad prior experience
> Their existing listings were poorly optimized
> They had a low daily spend and high ACOS
> They needed new campaigns created and fine-tuned
> They wanted to create a Pure Essence Brand Store
> They aimed to enhance brand content across all listings
So how did we help them out?
First, we worked on building trust. By forming a solid working relationship with Pure Essence, we laid the groundwork. Trust and really caring about the customer were key to launching a new strategy. The client had to feel sure they were in good hands.
Next, we tackled content optimization. The existing listings were falling short, so we took a close look, made the necessary tweaks, and got more people clicking and buying on the page. Content optimization, image uploads, ASIN creation – we handled it all.
Then, we got down to creating and fine-tuning a bunch of new campaigns. We did our homework, choosing campaigns that would reach the right people. We also set up an Amazon Brand Store for Pure Essence, driving even more traffic. And we made sure all the listings shined up the brand’s image on Amazon, making it look as great as it deserves to be.
Why Choose us
RESULTS
AsteroidX Creative Services delivered results in no time. Within a short period, the team recreated all the critical listings, optimized campaigns, and created a brand store. The overall strategy resulted in:
> More traffic and conversions on the page due to better content optimization
> Reduced ACOS to a reasonable level Increased daily spend on the Amazon Ad Console
> More visibility on Amazon due to a brand store creation and enhanced brand content
Pure Essence's success story on Amazon is an example of how AsteroidX Creative Services helped a new brand establish itself on the e-commerce platform. By building trust, optimizing content, creating new campaigns, and establishing a brand store, the team helped Pure Essence achieve its desired results.