Wondering what to sell on Amazon? Try Kickstarter

What’s the #1 driver of financial success on Amazon?

Some will say the listing.

Some will say marketing.

Some will say maybe it’s Maybelline.

Me? (with my $13m in Amazon ad spend across 200+ brands— not to brag 😉)

I say it’s product.

It’s the “small hinge that swings a big door”.

It’s the point of maximum leverage.

Because having a good product (defined as a delightful customer experience that folks would rate 10/10 in a NPS survey), starts a virtuous cycle on Amazon:

Reviews come in quickly and positively, which increases click-thru/sales, which increases ranking, which in turn increases sales/reviews, etc. etc. 🌀🌀🌀 a great product is the spark that creates the raging fire.

So, question for you: 

Where to find great products?

There are the usual apps (Jungle Scout, Helium10). But the problem with those is that a lot of other sellers have access to them, too. And I worry that with a lot of sellers looking at the same data, they start thinking the same. And pursuing the same product opportunities.

So instead, I want to give you a different source.

And unfair advantage as a ‘thank you’ for hanging out with me, here.

This is 100% free.

All it takes is a little web browsing. Hear me out:

Kickstarter.com.

Specifically, their “Design & Tech” section: https://www.kickstarter.com/design-tech

Refresher: Kickstarter is a crowdfunding website. Product designers put their concepts online in hopes of getting pre-orders (the product has yet to be mass produced). They use the pre-order money to fund the first batch of inventory. And often, mold fees, setup fees, etc. Buyers get to be first in line to try the newest stuff.

I just browsed the “Design & Tech” section.

Here are some products with Amazon private label potential (note: these campaigns are still live at the time of writing – Nov 4, 2022, so they’ll have raised more by the time you read this):

– portable hammock with $200k in pre-orders: https://www.kickstarter.com/projects/yellowleafhammocks/the-vista-portable-hammock-and-stand

– solar powered blinds with $300k in pre-orders: https://www.kickstarter.com/projects/switchbot/switchbot-blind-tilt-solar-powered-retrofit-smart-blinds

– minimalist wall calendar with $13k in pre-orders: https://www.kickstarter.com/projects/iota-inc/the-minimalists-wall-calendar-visualize-your-2023

– modular notebook with $248k in pre-orders: https://www.kickstarter.com/projects/antou/book-nota-work-creativity-liberated-20

I like Kickstarter as Amazon private label product inspiration because:

– the Kickstarter sellers are validating consumer demand FOR you!

– they’re cool new twists on existing physical products. With novel value to customers

– as we said, this data is totally OFF of Amazon, so other sellers aren’t seeing this

So, give it a shot.

Just watch out for patent/IP issues. This isn’t about copying, but rather inspiration.

And lastly:

If you sell a product that you’re confident in and want it to reach more people, I can help with that.

I have built a company of Amazon ad specialists. That’s all we’ve been doing for 5+ years. And, for free, we’ll create a tailored plan to get your product seen and sold. Profitably.

Here’s the link to get a free planning session (a $300 value), if you wish:

https://www.kickstarter.com/design-tech

https://www.kickstarter.com/projects/yellowleafhammocks/the-vista-portable-hammock-and-stand

https://www.kickstarter.com/projects/switchbot/switchbot-blind-tilt-solar-powered-retrofit-smart-blinds

https://www.kickstarter.com/projects/iota-inc/the-minimalists-wall-calendar-visualize-your-2023

https://www.kickstarter.com/projects/antou/book-nota-work-creativity-liberated-20