Wanna Get More Sales?
What you can learn from Amazon aggregators like Thrasio
Here’s what you can learn from Amazon aggregators like Thrasio.
I want you to imagine this…
Jeff Bezos says hello
Imagine if Jeff Bezos (worth 136.4 billion USD as of 2022) approaches you at a conference.
Jeff says “I hear you’re good with Amazon businesses?”
You play it cool. You say “yeah, absolutely. I’ve gotten good over the years.”
Jeff continues, “Alright then… if I give you some money to acquire some other Amazon businesses, could you use your skill to scale them?”
“I think so,” you say. “You think so? Or you KNOW so?” Jeff asks, eyebrow raised.
“I KNOW so, Jeff. 100%.” You say. Looking him in the eye.
A moment of silence. It’s 2 seconds but feels like 20 minutes.
“OK,” Jeff says, “take this, buy some businesses, and let’s talk in 6 months.”
He pulls out a cheque book from the inside of his puffer vest. He pulls out a Bic pen, clicks the ballpoint, and starts writing you a cheque. Jeff writes a number. Signs it. The cheque book is upside down, so you still can’t see the figure.
“There we go,” he says. Jeff hands you the cheque.
You check the number in the rectangular box.
$3,400,000,000
‘Is that 340 million?’ you think to yourself
‘It can’t be… there’s too many zeros… that’s 3.4 BILLION!!!’ (which sounds like a lot until you realize it’s only 2.49% of Jeff’s net worth) “Go nuts,” says Jeff. “I won’t let you down,” you say.
You pocket the cheque and get to work.
After all: to whom much is given, much will be required.
While this particular scenario never happened, it’s not total fiction.
Thrasio (the famous Amazon aggregator) raised $3.4 billion from investors to buy and grow Amazon businesses. Not from Bezos, but from 25 different investors.
With this much money on the line, it’s serious business. It’s another level of selling on Amazon.
Wouldn’t you love to know what THOSE Amazon listings look like?
What are the listings that are going to grow this $3.4 billion dollar investment?
You know the crazy part? You actually CAN see these listings. Thrasio has a section on their website called “BRANDS”. I review one of them in my most recent YouTube video: https://youtube.com/shorts/xSWXkm5c6XU
Here’s some things you can learn from the best Amazon aggregators:
– every listing has a video added to it. Here’s a quick tutorial I made on how to add video. This is because video is the most immersive media type available to sellers today (better than text and photos)
– every listing photo (except for the main on-white hero image) has infographics outlining benefits. You can get these done on a site like Fiverr, or we at AsteroidX can do these for you
– they aggressively use Parent-Child Variations. Meaning, all different color/size/accessory variations of products are pooled into 1 mega-listing. This consolidates the reviews and increases the odds of selling something
– in conversations with aggregators like Thrasio, I also know that a big part of their strategy is launch new, spin-offs of best-sellers. Like how Breaking Bad was a hit, and then Better Call Saul was a successful spinoff. Or how Marvel keeps expanding its movie universe. Expanding the product line is where a lot of this funding goes
But you know what?
You don’t need to have billions of dollars to do these in your business. You can do it all today! And exceed even your wildest expectations.
Another piece of the puzzle is PPC ads.
Amazon Advertising is the #1 lever for growth when used correctly. It’s ability to put $1 in and get $5 back is extraordinary.
Want to build an Amazon Ads strategy?
You can now book a free consultation with my team here: https://calendly.com/asteroidx-chat/eval
And if you see Bezos at any conferences, why not say hello! 😉
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