Amazon just changed Buyer Seller Messaging! This can print money

Amazon just launched a crazy new feature.

You’re gonna want to see this.

It’s in beta right now (i.e. early testing mode), but could be a significant profit center for sellers.

Do you remember a couple years back how Amazon banned sellers’ ability to email customers who unsubscribed from communication? Post-purchase follow up for reviews fell off a cliff. I even heard some people refer to it as the “Review-pocalypse”… lol.

This new feature is a pendulum swinging in the other direction.

You can now email people who clicked “follow” your brand on Amazon.

Subject to approval, you can also email recent customers, high spend customers, and repeat customers. Here’s the URL to check out this feature:

https://sellercentral.amazon.com/customer-engagement/campaigns

I just checked the account of a customer of ours and they have 232 customers ready to be emailed! Because 232 people opted to “follow” the brand. Amazon just built them an email list! How cool is that?

What makes this a money printer?

Human psychology.

I just found these stats online: it costs 5-10x more to acquire a customer versus selling to a current customer. And, returning customers spend 67% more than those who are buying for the first time.

This means you can make WAY more money by selling to previous customers.

Some thoughts on how to use this feature:

– seasonal promotions (holidays, seasonal sales, etc.)

– a “membership” club/newsletter for your followers or repeat buyers. Exclusive discounts that only members get

– pair this with an Amazon coupon code

– new product launches (push new products to increase their keyword rank)

– inventory liquidation. Discount your slow movers to free up FBA space

Get in there and have some fun with it! These are your people.

As this story demonstrates, Seller Central is launching new features all the time.

It can be hard to stay on top of it.

Let alone run it at world-class levels.

My team eats, sleeps, and breathes this stuff. We nerd out on it. It’s all we do.

We act as an extension of your business, so that literally overnight you have a marketing team, a Seller Central team, and a listing optimization team… all for a fraction of the price of a full-time employee. How much more revenue could your business achieve with a headcount increase but without the huge overhead cost?

We’ve helped brands like Everlast and 100s of up-and-coming ecommerce brands. And we might be able to help you, too.

To see if it’s a fit, you can book a free consultation call here:

https://calendly.com/asteroidx-chat/eval

As not to waste your time, we will be providing you (either way) with a tailored plan of action to grow your business based on our $13m+ in Amazon ad spend we do every year. I guarantee this call will be a gamechanger for you.