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The 1 thing they can't tax (in an Amazon tariff world)

An important "note to self" in a time of tariffs & sideways stocks:


"The most valuable equity that you will create in your lifetime is your career equity. It doesn't go up or down with the market. You own that equity. And, you want to think about how to maximize your career equity because [it's a] toolkit you can develop over your career— that's your ultimate job security. That's your ultimate ticket to success."

- Ken Griffin, net worth 41.2b in 2025 This is the 1 thing they can't tax.


Imagine the worst case scenario for an Amazon FBA business:


- Amazon account gets suspended


- or worse (just for fun): pay 200%+ tariff for a Chinese shipment of 2500 units and THEN my account gets suspended before I can sell anything 💀


But, even with that...


I have my career equity.


I have my Amazon FBA skills—identifying profitable niches, sourcing products, inspection, optimizing listings, doing advertising, outsourcing/hiring—and I can rebuild. And, faster than the first time because there's no trial and error.


This is why lottery winners tend to blow their fortunes.

Or why wealthy families lose their money over successive generations.

And why successful founders can often do it again.


Because it was never about the money.


It was about the skills.


What we really want is to become the type of person who can build our dream business.


The money's cool too. But that's not quite the point.

 
 
 

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